The Recession has had a massive effect on almost all of us in the last couple of years. If you are one of those people who have found themselves going through bankruptcy, gone out of business or been made redundant and need a way to start making money again the easiest way is to start a website. So if you want to sell any sort of product or service from an internet site then you need a COMPELLING SALES MESSAGE. Even if you have a great looking website, have it search engine optimised and a desirable product. You still will not be making the sales possible if you had the right Sales Copy.